In the 1950s, products for women were no doubt designed and marketed by men. Take for example the 1955 Dodge Le Femme, a truly absurd car (by today’s standards) that came with a matching purse, raincoat and umbrella as well as a bright pint interior with rose-patterned trim.
It’s the equivalent of offering a car today with a…tampon dispenser in the glovebox.
Across the pond there was the Daimler 104 Ladies’ Model with electric windows, a simplified gear change (no, I did not make that up), an umbrella and a vanity case under the dashboard.
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